Bike Freedom vs. Bike Fear

Here is just one example of why Europe will always have a larger percentage of their populace on bikes than here in the U.S.

Here is an ad from Hungary:

Ride your bike and get exercise, fresh air, and a child-like feeling of euphoria.

Let’s contrast that with a PSA from LA:

Ride your bike if you dare. One mistake … and you’re bug splatter.

Freedom vs. Fear.